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Lucia's Recipe – Filipino Cuisine Restaurant

A complete brand identity and digital presence built from scratch for an authentic Filipino home-cooking restaurant, giving a beloved local kitchen the story it deserved.

Branding & DesignDigital MarketingVideo Production
Lucia's Recipe – Filipino Cuisine Restaurant product screenshot
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Project Overview

Client
Lucia's Recipe
Timeline
4 Months
Year
2024

Lucia's Recipe is a Filipino cuisine restaurant rooted in traditional home cooking. CRUD.IT Solutions built their complete brand identity, from logo and visual language to social media content strategy, video storytelling, and paid digital campaigns, helping Lucia's grow from a neighborhood favorite into a recognized name across Metro Manila.

Lucia's Recipe — project overview 1
Lucia's Recipe — project overview 2
Lucia's Recipe — project overview 3

Challenge & Solution

The Problem. The Platform.

What we uncovered in the field — and the solution we built to address it directly.

01 / The Challenge

Great Food, No Brand to Show for It

  • No consistent logo or visual identity across any platform
  • Food photography limited to unedited phone shots with no styling
  • Facebook page left outdated and inactive for months
  • Growth relying entirely on word-of-mouth and walk-in foot traffic
  • No digital strategy to convert online reach into regular diners

02 / The Solution

A Brand as Warm as the Food

  • Complete visual identity built around warmth, heritage, and Filipino authenticity
  • Monthly social media calendar for Instagram, Facebook, and TikTok
  • Short-form video reels and brand story films shot and edited in-house
  • Geo-targeted Meta ad campaigns reaching food lovers within 15km of each location
  • All content tied to one consistent brand story and visual system

PLATFORM OVERVIEW

What We Built for Lucia's Recipe

Brand Identity System, Social Media Content, Video Production, and Food Photography — one unified creative direction for Lucia's Recipe.

Brand Identity System
Social Media Content
Food Photography

Brand Identity System

Complete visual identity built around warmth, heritage, and Filipino authenticity — extending from the restaurant table to every digital touchpoint.

  • Full logo suite, color palette, typography, and brand guidelines packaged for print and digital use
  • Designed menus, table cards, takeout packaging, and in-store signage carrying the brand consistently
  • Asset library organized for ongoing use across all channels without needing a designer for every execution
  • Physical and digital collateral produced and delivered in one coordinated release

COMMON QUESTIONS

Frequently Asked
Questions

Have questions about Lucia's Recipe – Filipino Cuisine Restaurant? Find answers to the most common ones below. Our team is always ready to help with anything else.

The brand identity package covered the full logo suite including primary, secondary, and icon variants, a color palette rooted in warm Filipino tones, a typography system, brand usage guidelines, and application mockups across packaging, signage, and digital formats.
Each month, we build a content calendar covering Instagram, Facebook, and TikTok. This includes content ideation, copywriting, graphic design using branded templates, scheduling, and community management. Every post is reviewed and approved before it goes live.
We produced a brand story film introducing Lucia's Recipe and the family behind it, short-form recipe reels for Instagram and TikTok, and behind-the-scenes kitchen content. All videos were shot, edited, and delivered in-house.
Campaigns ran on Meta (Facebook and Instagram) and were geo-targeted to food lovers within 15 kilometers of each restaurant location. We used interest-based and lookalike audiences from existing page followers, and tested creatives weekly to optimize for cost per visit and reservation inquiries.
The brand identity phase covering the logo, guidelines, and collateral typically takes two to three weeks. Social media management and paid advertising run as an ongoing monthly retainer that starts after the brand is finalized.
Yes. We send a monthly performance report covering organic reach, engagement rate, follower growth, ad spend, cost per result, and campaign breakdowns. Reports come with a written summary of key findings and suggested actions for the following month.

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